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No-Wave recently received an email from Danish musician SØS Gunver Ryberg. It contained her powerful new track, ‘Doing Our Best Is No Longer Good Enough’ (review below). But in the same email, Ryberg stated Youtube may take her track down, as they are removing all Danish music from their website. Yes, all.
Since 2013, Denmark’s music has lived on Youtube according to an agreement between the site and Danish copyright collective KODA. But recently that’s changed. Copyright collectives like KODA (a U.K. example being PRS for Music) are organisations who license and manage copyrighted works. Royalties are delivered to the copyright holders. The amount recieved is determined by the artists' foothold in the industry, and the popularity of their work. Such collectives are either union-style opt-in organisations, or NGOs established by statute. Pocket-lining notwithstanding, the aim of these collectives is to ensure the fairest possible payment to copyright holders for their work.
It comes as no surprise that some collectives have histories of documented corruption, delayed payments, and dishonest distribution of revenue. In serving out slices of the pie, organisations labour under the self-deception that they themselves baked it, glutting before feeding others. To some, they're self-appointed moneymen and bully-boys who operate legally-sanctioned shakedowns. Others see them as a welcome security net; preventing piracy, thievery, and the hosting of non-attributed work. Denmark’s KODA seem to fall into the second camp, with no high-profile controversy to their name. Denmark's lively and experimental music scene doesn't feel like it could be made by the discouraged.
So what’s changed since 2013? In April of this year, KODA’s licensing agreement with Youtube expired. Polaris Nordic, a sort of pan-Scandi alliance between KODA and Finnish/Norwegian collectives TONO and Teosto, have since been negotiating a replacement.
In the interim, Youtube offered a temporary extension to its deal with KODA. The trouble is, according to KODA, Youtube proposed a new condition which required a seventy per cent reduction in payment to KODA’s clients. KODA assert that Youtube were already pretty miserly before this move. Youtube pay out out far less on average than any other streaming service, and KODA have rejected their deal. As a result, all Danish music has been pulled from Youtube in Denmark. This blanket ban has even affected Danish musicians unaffiliated with KODA. Amidst a global pandemic, and resultant dearth of live performance, this move threatens further financial instability to an industry already on its knees.
It’s hard to see Youtube’s actions as anything other than the latest example of twenty-first century tech giants’ monopolistic power. Complaints of copyright collectives’ stranglehold on art funding seem antiquated and quaint. Now we contend with shameless, nauseatingly corporate one-upmanship and power-play; the multi-billionaires’ version of “this is a knife”.
Youtube now positions itself as a music streaming platform—something it never did in 2013. The site even flogs its own ‘Youtube Music’ service through useless self-serving spam every time you visit it. In 2018, the IFPI’s Music Consumer Insight Report found that forty-seven per cent of music consumption now streams via Youtube. This is marginally shy of anything warranting investigation by a monopoly commission. The question is: can the arts afford to allow its most dominant representative to withhold funding, globally centralise copyright policy, and dictate artists’ royalty payments? Because that’s the way it’s going—greedy guts wants the entire pie.
For these reasons, No-Wave will host Vimeo and Bandcamp links to SØS’s music video below. We decline to host links to any Youtube content going forward. We also maintain that fans of music should—wherever possible—support their favourite artists through Bandcamp or physical purchases instead of streaming.
With that said, here is a review of SØS’ track:
Earlier in the year, SØS Gunver Ryberg released a surprise EP on the label formerly known as Whities (now AD 93). Whities 030 was a clear standout among the label’s already-stellar catalogue. According to our review, the release “[reaffirmed] Ryberg as one of the best producers about”. This month, she releases a bonus track, ‘Doing Our Best Is No Longer Good Enough’, and its accompanying music video.
A natural extension of her work on Whities 030, the track tempers techno sensibilities with modern edge. Unlike than its 90s antecedents, which mined an imagined future apocalypse for drama, ‘Doing Our Best…’ occupies the apocalyptic now. This thing sounds like Greta Thunberg piloting an attack helicopter. How fitting that it releases the same week we discover Greenland is past the point of no return. The kitschy cool of the apocalypse has evaporated in the heat, and “anthropocene” has entered public lexicon. The problem is now so immediate we’ve invented a way to say it fast.
The track's panicked urgency extends into its video, a Weirdcore-style electronic amalgam from Push 1 stop’s Cadie Desbiens-Desmeules. The video depicts a globe, which disintegrates to reveal its core flickering like a dying flashlight. It continues to centre on various dissolutions and disintegrations of this globe, iterating and reiterating the world’s final dying gasps.
The music’s form follows; a garbled and muscular gut-punch of chaos in the style of late Autechre. It’s the full-body experience that Ryberg excels in, this time inducing a fight-or-flight response to a crisis in which it’s futile to do either. Climate change is a massive and horrifying subject. As a species we coast on the idea that “we haven’t gone extinct yet, so we probably never will”. We aren’t hardwired to examine our own mortality, and doing so takes courage and conviction. It’s commendable that Ryberg could even stand to create a track this immediate.
You can’t drop the ball with subject matter this intense—and ‘Doing Our Best Is No Longer Good Enough’ knows that. It’s a track of enormous power that feels like it could shake ice floes loose and rattle the Earth in its cage. While not easy listening, this track has a fair claim to contextualising the impending apocalypse better than any others. Try ignoring it after this.
Whities 030 is available for purchase and download here. Watch the video for ‘Doing Our Best Is No Longer Good Enough’ below.
Words: Andrew O’Keefe