GFOTV, the latest album from GFOTY (and the first since her departure from label PC Music) finds the shackles loosened. Whether it's a refreshing course-correction or dismal fall from grace is in the eye of the beholder.
For better or worse, no artist so embodied PC Music as GFOTY. Her disruptive disassembly of pop music tropes always pushed things further and harder than any of her labelmates — sometimes past the point of what PC’s audiences found palatable. Her playground was the profane and the excessive. While there was no evidence of compromise in her work for PC, it’s clear that GFOTY felt a new direction was necessary. So — what grand statement has this newfound freedom permitted?
GFOTV is a collection of skits which describe TV shows from the late 90s to early 00s. Descriptions are at the most superficial level — often to the point of listing characters by name. GFOTY will on occasion offer an opinion like, ‘This TV show is good, dun dun dun,’ or, in the case of the Bananas in Pyjamas-themed ‘EDIBLE BROTHERS’, ‘This show / It has / A really high concept.' If this all sounds a little arch, that’s because it is. But it’s so shot through with sardonic humour, it's so confrontationally low-effort, that you don’t want to rise to the bait.
GFOTV is antagonistic from an aesthetic standpoint too. It’s horribly mixed and monotonous. At only twelve minutes long, at points the album feels like it’s never going to end. The question arises; ‘what is this doing beyond trolling the listener?' PC has a reputation for acts which are so cutting-edge they feel like they’re from the future. But this kind of dry cynicism is straight from the days of rage comics.
To play devil’s advocate, let's argue this album isn’t as conceptually thin as it seems. GFOTY describes shows which likely occupied her fanbase’s childhoods, but muscles nostalgia out of the room completely. There is no sentiment or love; just disinterest. It’s like revisiting an old memory to hear, ‘that never happened,’ finding out it’s manufactured; hollow. There’s something unsettling which is difficult to pinpoint. And as signified by the spooky test card clown of its cover, it’s something GFOTV seems fully aware of.
GFOTV is available to purchase and stream here. All proceeds from purchases to charity Mind.
Words by Andrew O’Keefe